How to Start a Greeting Card Business
Nov 04, · How to Start a Successful Online Greeting Card Business Gather Your Supplies. If you’re an artist or graphic designer already, you might already have a few of the tools you’ll Define Your Style. Before you can open your virtual doors for business, you’ll need to have a handful of designs ready. Aug 21, · How to Start a Greeting Card business: A Complete Guide. Step 1: Create a Gift Card Business Plan. Planning is Everything. It’s said that ‘Wars are won in the general’s tent’. Meaning, you win battles not by Step 2: Obtain Permits and License, Insurance and Set .
Greeting card businesses design and create greeting cards that consumers buy in stores or online. These businesses often offer lines of cards for various occasions, including birthdays, holidays, condolences, and more.
A greeting aj business may design cards and then send them off to a printer to be printed, but some companies handle the entire process, designing and then hand making each card individually. A business may sell its cards in multiple ways. Some businesses only wholesale cards, selling them to retailers and gift shops busniess then sell them to consumers. Some businesses do a combination of wholesale and direct-to-consumer sales.
A business may sell online through its website, or it might rely on sites like Etsy and Amazon to help drive sales. Some handmade cards may also sell well at wtart fairs and aj events. Greeting cards may be a long-standing tradition, but the industry is still alive and well.
This market is largely female-driven, with women accounting for four out of every five card purchases. Ninety percent of households who buy greeting cards buy approximately 30 cards each year. Outside of seasonal cards, onlinne, anniversary, graduation, and get well cards go also big sellers. IBIS World reports significant growth in the online greeting card industry. From tothe industry experienced a 9. That growth was due in part to the consumer shift toward online shopping.
Online greeting cards are affordable and convenient, and their popularity greetinh predicted to continue in the coming years. The greeting card industry is evolving, and new trends continue to emerge. One of those trends comes from millennial purchasing habits. NPR notes that millennials are increasingly buying fancy specialty cardsand they tend to prefer cards with personal touches.
Millennials frequently buy cards for birthdays, anniversaries, holidays, and to congratulate friends for educational accomplishments. Millennials are also sending online digital cards, as well as creating personalized cards from photo-printing companies like Shutterfly. Millennials are also using their entrepreneurial spirit to enter the greeting card industry.
Many millennials are starting up companies that create cards with unique features like pop-up 3D images, animated cartoons, LED lights, hand-painted art, and more.
These cards are more expensive, leading to the next trend: Rather than buying large jow of cards to send to 50 friends, millennials are spending more per card and are buying fewer cards. Generally speaking, the majority of greeting card buyers are women, and millennials also frequently buy cards. Elaborate, unique, and highly detailed cards with higher price points may appeal to millennials, while more traditional cards with a lower price point may appeal to a broader audience.
Creativity is a major asset in this industry and can help a business owner sstart new and exciting cards to help the business stand out from the competition. Design skills. Experience as a designer is valuable when creating business cards. Awareness of design aesthetics and color usage will help a designer to create artwork that looks great.
Writing talents. A card designer also needs to be a skilled wordsmith to come up with just the right words and messaging for each sentiment. An eye for detail. Attention greeing detail is a must, from ensuring cards look their best to filling orders and managing inventory.
Networking talents. If a business owner wants to sell their cards in hwo, then networking and negotiation skills can help them build connections and relationships with store owners. Awareness of trends. Customer service skills. Strong customer service skills will help a business owner to create positive customer how to start an online greeting card business to how to start an online greeting card business repeat business.
Plus, because business owners can manage these businesses on a part-time cadr initially, they can maintain other employment as this business builds momentum and grows. After coming up with the idea, the next step in starting your business should be to write a business plan. Not only will a bank buainess you to have a business plan, but multiple studies have shown that a business plan helps increase the odds of starting a successful business.
Related: How to write a business plan Free sample business plans. A business entity refers to how a business is legally organized to operate. There are four primary business entities to choose from, which include the sole proprietorship, partnership, corporation, and Limited Liability Company LLC. Each type of entity has its own pros and cons, such as liability exposure, costs, and administrative requirements. Related: Comparison of Business Entities.
Finding the perfect name for a business can be challenging. Not only does ubsiness name have to resonate with your customers, but it also has to how to become permanently bald available to use.
As starrt business expands, it may be time to rent a space for storage and production. Rental costs will depend on factors like statt size of the space, location, and any amenities that are available. Related: Choosing a business location. A greeting card business owner will need to obtain certain business licenses and permits. These permits and licenses can vary based on the state and town where the business is located.
Some common local, state, and federal registrations a greeting card business may busness include a sales tax permit and Employer Identification Number. Related: Common business licenses, permits, and registrations by state.
Marketing a greeting card business can gredting a challenge. Many smaller businesses na their cards too on sites like Etsy, and standing out from the competition can be difficult.
Keyword research and description and store optimization can help with this. Creating a website that supports online purchases can be a wise investment, too, and this can also allow a business to sell digital cards. Other marketing techniques include social media marketing, email marketing, and online advertising. A loyalty program can also help to encourage onllne customers. Marketing costs will depend on the type of activity and its volume. Related: Low-cost ideas to market a new business.
To get the most accurate idea of what to budget for insurance, request quotes from multiple providers. When comparing the quotes, look beyond how the premiums compare and instead focus on other elements, too, like plan exclusions, coverage limitations, and deductibles. Related: Common types of insurance a greetign may need. A greeting card company owner may be able to manage the business entirely on their own for years. If the business grows and the owner wants to hwo it, bringing on another designer could help.
Related: Hiring your first employee. Setting up an accounting system for grewting greeting card business is critical to the long-term success of your business. Staying on top of taxes not only keeps the business out of trouble with the government, but the numbers can be used to track and monitor trends and cash flow in the business and maximize tsart.
Related: Setting up accounting for your business. Exploring various sales methods, including online and in local stores, can also help increase sales and potentially increase profits. The Business Barn recommends that if you do outsource to a printeryou choose that company carefully. Look for a supplier who is willing to negotiate on printing runs not to have to buy more cards than you really need.
Put time into building a good relationship with your printer, which will be important if you ever need a last-minute change to your order. While greeting cards are likely going to be where most of your money is made, considering also selling specialized envelopes and nice pens to generate additional profits.
If you also sell directly to customers, your retail price needs to how to make sweet sticky rice high enough that you can cut it in half when wholesaling. Many card businesses staart a minimum wholesale order of what is the semiconductor industry, though you can set your minimums at the amount that makes sense for qn.
Resources: Greeting Card Association. Business Ideas. How what is the meaning of effective interest rate I register my business name? Do I need a business license? Should I use an LLC formation service or buisness it myself? How do I get a sales tax permit? What is the difference between a trademark, copyright and patent? Do I need a registered agent or can I be my own?
How do I get an EIN for my business? How do I find money to how to start an online greeting card business my business? See more start-up questions. See more business ideas. Additionally, StartingYourBusiness. See the full disclaimer and privacy statement. Rules and regulations for starting a business change frequently. While we do our best to keep this information fully up-to-date, how to start an online greeting card business this site is for informational purposes only and does not provide legal or tax advice.
Disclaimer Privacy. How to Start a Greeting Crd Business. Last Updated on April 14,
Define Your Style
Aug 11, · Start a greeting card business by following these 9 steps: STEP 1: Plan your business. A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and STEP 2: Form a legal entity. STEP 3: Register for taxes. STEP 4: . Here are some tips of how you can make your cards unique in its own way by adding a clement touch to it and make it stand out of the lot: Mimic a Pattern. Find inspiration from bold patterns such as we did with a woven pillow. Mimic this pattern on a card by cutting a rectangle of card Use Real. Apr 14, · Steps to Starting a Greeting card business. Step 1: Write your Business Plan. After coming up with the idea, the next step in starting your business should be to write a business plan. Not only Step 2: Form a Business Entity. Step 3: Name the Business. Step 4: Select your Location. Step 5: Apply.
Last Updated: March 29, References Approved. To create this article, volunteer authors worked to edit and improve it over time. This article has been viewed , times.
Learn more If you are into design and graphics, and love to make your own greeting cards, starting your own greeting card company could be a great way to supplement your income or start a full time business. There are a couple of ways to get started. One is to make cards directly for companies who hire freelance graphic designers.
Another is to start your own greeting card company and sell products to companies or directly to customers. Some designers choose to do a combination of the two while they build their business. If you want to start a greeting card business, produce a number of cards within a certain niche or style, such as funny cards, upscale designs, or cards for a specific holiday. Print your cards on materials like thick cardstock or delicate rice paper.
Once you have several designs, market your work on social media, online stores, and your own website. You can also sell your cards directly to a card shop, especially if you have one near you that sells local designs. For tips on selling your cards as a freelancer, read on! Did this summary help you? Yes No. Log in Social login does not work in incognito and private browsers.
Tips and Warnings. Related Articles. Article Summary. Method 1 of Find companies who look for freelance designers. You will need to contact them first before sending in any samples or submissions.
The contact information listed there is only for more information. Industry journals like Artists Market also list opportunities for freelance graphic designers who create greeting cards. Get submission guidelines. Individual companies have specific guidelines for submitted artwork, including format, size, and medium. They will also have a specific address or person to send submissions to, which may be different than the person you contact for information.
Make sure you are familiar with each company's guidelines before submitting something to them. Create samples that meet the company's guidelines.
Create cards that correspond only to what they ask for as far as genre and themes. Make sure your submissions include your name and contact information. For artwork, be sure to include a copyright on your work as well. If you would like to have your work returned, include an appropriately sized, pre-addressed, stamped envelope for the editor to use.
Some companies, especially those with a certain mission, are looking for specific types of card designs. These can be themes that the company promotes, or certain popular events that people like to purchase cards for. Stay on message. When designing, look at the type of cards they produce, and how those materials will affect the medium you are working with.
When submitting, think about the type of company you are submitting to. Larger companies will have diverse demands, but you will face stiff competition. Smaller companies can have a tighter focus on what they want, but will be more likely to gain acceptance as long as you fit their niche. Some designers like to start with smaller companies to get some work accepted and create a reputation, building to the biggest buyers.
Keep trying, even when you face rejection. If you get denied by one greeting card company, move on to the next one. This is a business, so you can't take criticism personally. Don't be afraid to make changes suggested by editorial staff or other feedback they give you.
Negotiate payment. Each company treats its freelance workers differently, but in most cases cards are accepted on a flat fee basis. If you are proposing a line of cards, then you may be able to negotiate royalties, or an advance against future royalties. In general, jokes and other "punchline" work will command a higher price than poetry or verse. If you are submitting artwork, you will be able to license your work.
This gives the company to reproduce your work for a limited period, and potentially in a limited market depending on how you negotiate. You retain ownership of the work, and can license it to other companies as long as they don't conflict with your existing contracts. Method 2 of Define your market. Who are you trying to sell to? What audience do you want to target? As you design a line of cards, remember that you want designs and messages that appeal to those audiences.
Think about how you will differentiate yourself from other cards out there. Your niche is part of your larger brand. If you specialize in a certain type of message funny, cute, crude , you may find it difficult to branch out as your name becomes associated with that style.
You can either create pre-produced cards that people buy as is, or you can design custom-made cards for specific clients. This latter kind can produce more guaranteed money given you already have a customer locked in instead of hoping someone will buy your work , but you also lose some creative control, as you must produce what the client wants.
Look for current trends. Good places to keep track of new greeting cards include card stores, craft fairs where people selling cards, and companies that sell online.
Reviewing submission guidelines and requests from major publishers like those linked from the GCA are another good way to find out what sorts of cards people are looking for and looking at. This research can help you define your niche. You will notice the groups that companies usually market to which means they are most likely to buy cards , and may even notice underserved markets that you could break into. Get feedback on your work. Give sample cards to family and friends to get feedback, especially if they are in your target market.
Don't necessarily tell them what kind of reaction you are looking for, let that come naturally. If it is something different than what you hoped for or expected, you know that you will need to modify your work. Produce your cards. The materials you use to produce your cards will be variable depending on the type of cards you are creating. You can find a variety of materials for making cards in craft stores, including thick cardstock and delicate rice papers. Higher material costs likely mean higher prices, so keep that in mind as you study different kinds of cardstock.
You can use additional materials like ribbons or buttons to create more elaborate cards, but this is only a good idea for custom-made cards. If you plan on mass producing, stick to card designs that can be printed, and don't require additional materials.
Don't forget to include envelopes with your cards. You can buy them at most card stores, or make your own.. Most important is to make sure that your card will fit in the envelope. Depending on the theme or style or your cards, envelopes are another opportunity for creative design, so don't be afraid to add an extra design. Even if your artistic talents are not digital, being able to manipulate your work in a program like Photoshop can give you more design flexibility.
Since you will be mass-producing your work, you will need also digital files in addition to the original pieces. If you intend to mass-produce, you will want a higher quality printer. Some designers will license their designs to a manufacturer in order to get higher quality prints, or use a shop such as Kinkos or Staples. Market your work. People need to know you are selling cards in order to buy them.
For this kind of startup, the internet and face-to-face selling will be crucial to getting going. Create a website to sell your cards online.