Difference between Meta Tags and Keywords
Jan 05, · The keywords meta tag was really designed in for very archaic old search engines and some could argue that the rise of Google was actually because of . Jul 24, · What are Meta Tags? Meta tags provide information about the webpage in the HTML of the document. This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Search engines such as Google use metadata from meta tags to understand additional information about the webpage.
Metadata is data information about data. Metadata is used by browsers how to display content or reload pagesearch engines keywordsand other web services. The viewport is the user's visible area of a web page. It varies with the device - it will be how to control your personal finances on a mobile phone than on a computer screen. Here is an example of a web page without the viewport meta tag, and the same web page with the viewport meta tag:.
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LOG IN. New User? Sign Up For Free! Forgot password? Without the viewport meta tag. With the viewport meta tag. Your message has been sent to W3Schools. W3Schools is optimized for learning and training. Examples might be simplified what is a meta tag keyword improve reading and learning. Tutorials, references, and examples are constantly reviewed to avoid errors, but we cannot warrant full correctness of all content.
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Do you still need to use meta keywords?
The meta keyword tag consists of a prominent keywords that are visible all throughout the webpage and finally the meta description tag offers a summary of the content of the webpage. Keywords are actually descriptive words and phrases that visible to the viewers. These words and phrases can be found all over the webpage in the content. Step 2 – Add a relevant description – meta description tag The descriptions are the phrases that will appear under every title in Google, Bing and other search engines. The search engines show the description you add to your meta tags so it’s important to make a relevant description for every single page on your website.
Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google. Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic as reported in Google Analytics is usually times bigger. This is the page title that Google and most other search engines show in search results.
Google explains it best:. You should see a place to set the title tag on the page or post editor. Note that this same report also shows pages with title tags that are too long, too short, missing, or empty.
Search engines often use it for the snippet in search results. Google explains it best once again:. A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. Check the Duplicate content report for duplicate meta descriptions across pages. Your SEO efforts rely on you understanding this tag and using it effectively.
Not setting a meta robots tag is also equivalent to index, follow. You can check for the first two issues using the Coverage report in Google Search Console. Check the source code of these pages for a meta robots noindex tag. Remove either the robots. Remove the tag unless you specifically want search engines not to crawl the links on the page. A meta viewport tag sets the visible area of a web page.
It is used to instruct the browser how to render the page on different screen sizes i. Many people likely hit the back button when the desktop version of a page loads on mobile. This shows pages with usability issues on mobile devices.
Meta viewport is almost always set at the site-level and is usually hardcoded into the theme. Note that this is far from a foolproof method, and you should always use Google Search Console if possible. The meta charset tag sets the character encoding for the web page. In other words, it tells the browser how the text on your web page should be displayed.
See a full list here. Using the wrong character encoding can cause some characters to display incorrectly in the browser. Character formatting issues are bad for user experience and can cause your pages to look quite broken. Unless your page is severely broken as a result of charset issues, which is unlikely, the impact is going to be quite minimal. Go to the Page Explorer, then use these settings:.
That may solve the issue, but not always. This article explains more. A meta refresh tag tells the web browser to redirect the user to a different URL after a set amount of time. Meta refresh redirect tags are important for SEO in the sense that you should not use them , even though Google understands and respects them.
The content attribute specifies the time delay in seconds. If not, check for the presence of a canonical tag , and make sure it references the canonical version of the page. Some articles say to fill in the meta keywords tag with a list of target keywords. This is pointless and potentially bad advice.
Bing went one step further in when they announced they use the tag as a spam signal. So, if yours are stuffed with keywords, then that could work against you in Bing. Note that most of the time, removing these tags is easy, as many sites set a sitewide meta keywords tag in their CMS. Removing the tag from all pages can be done by removing that one piece of code.
Understanding the six tags above should be enough to prevent any significant SEO faux pas. Looking to learn more about meta tags? This should do it. Looking to maximize your traffic from social media? Read about Open Graph meta tags. Joshua Hardwick. Article stats Linking websites Tweets The number of times this article was shared on Twitter. Share this article. Email Subscription Subscribe. Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results.
They also tell web browsers how to display it to visitors. Meta title. Meta description. Meta robots. Meta viewport. Meta charset. Meta refresh redirect. What about meta keywords? Article by: Joshua Hardwick.